Winning the Sale
What You’ll Learn
Our programme is highly interactive, using live opportunities from your own pipeline, and is designed to help sales professionals successfully navigate a complex sales process.Winning the Complex Sale helps sales professionals establish value early in the sales cycle and teaches techniques for making a connection with customers by matching your capabilities to political, cultural and strategic issues of the client. As a result, your sales team will sell strategic benefits to strategic buyers and operational benefits to operational buyers.
Available in two- or three-day formats, Winning the Complex Sale enables your organisation to develop and implement strategies at every level - enterprise, opportunity and individual - for winning complex engagements.
In the workshop, we’ll show you how to:
- gain greater control of each client and the forecast
- use a common language for managing opportunities—so your approach is consistent throughout the organisation
- qualify prospects and move them to action
- quickly understand a prospect’s decision-making process
- gain political navigation skills to reach the right people in a client company
- effectively allocate resources and use your valuable time more efficiently
- improve customer satisfaction
You’ll leave with these solid tools:
- six keys for de-mystifying and managing the complex sale
- 100 qualifying and coaching questions
- 24 signals that the situation is out of control
- 20 competitive control tactics
- eight enterprise, 18 opportunity and 12 individual strategies
- 50 ways to build influence and power
- 12 ways to navigate the organisation from the bottom up and top down


