Presenting to clients to win business has become a critical opportunity for us to differentiate, and to build relationships.  We need to ensure we gather as much relevant research as is available, plan our approach meticulously, then put our best foot forward with confidence and professionalism.  We know that our competitors are increasingly likely to present their proposition effectively, and that we can hand them an immediate advantage unless we deliver a more compelling, personalised and relevant presentation.

 

This workshop will enable you to develop the skills, poise, confidence and fluency you need to convey a powerful message with style and impact to the people who matter most.  You will develop your persuasive abilities, enabling you to be the more effective presenter. 

 

What will I learn during 'Present to Persuade'?

 

·          Three key principles of managing relationships in selling and presenting 

·          How to be recognised as a trusted advisor and not just another salesman

·          How to maintain clarity of purpose in presentations

·          How to engage our audience and make what we have to say fascinating

·          How to use Social Styles as a relationship building technique

·          How to change perceptions and create audience interaction

·          How to use questioning technique to establish influence

·          How to be recognised as the informal leader

·          How to design questions to incent people to act

·          How to build confidence in our own ability to present and persuade

·          How to design and develop clear, effective and persuasive visuals and handouts

 

How we deliver the programme

 

Every conduct of this programme is configured to the unique needs of the business or unit running it.  We ask for clear and visible sponsorship from the senior executive accountable for business growth.  We develop with the sponsor a specific set of required outcomes from the programme, and then select the content needed to achieve the result. 

 

We ask participants to bring a recent or current client presentation to develop, ideally which they can work on in teams.  Over two intensive days we move between group discussion and tuition to practice presentations and develop technique.  We’ll use real senior executives to role-play themselves as the client audience and provide feedback.  The result will be a high level of skills transfer and an immediate change in confidence and impact amongst all participants.  To help ensure we achieve sustained behaviour change, workshop learning is supported by a follow-on coaching plan. That’s the promise of Present to Persuade.

 

Who will benefit?

 

Applicable to all Sales people who have to make their case to their client as powerful and compelling as possible, this is also particularly valuable for any senior executive who had to present to win business at board level.  It appeals to organisations and executives who want to increase their capability to make an impact, persuade and advise their audiences.